2025
We design for a more practical and sustainable lifestyle, surprising with ongoing renovations.
PuraVida® creations combine style, functionality, practicality and durability.
We work by making good things better, with international certifications of the highest quality, ensuring safety in all processes, and avoiding animal abuse or child labor.
More love for nature, more awareness, and less waste.
We're working to eliminate single-use packaging. Presentation and logistics are part of a complex analysis to ensure each towel arrives at its final destination in perfect condition. Collaboration is key.
Less plastic, more PuraVida®.
PURPOSE
Our drive is to imagine, create, and provide effective solutions.
Since 2014, we are committed to meeting the unique needs of each market.
We target diverse destinations where we can make a meaningful impact, ensuring unforgettable experiences.
The Company's goal is to guarantee that our collections are part of those essential moments transcending geographical borders.
2014-2025
OUR JOURNEY
We are a passionate team focused on lifestyle, the outdoors, and the quality of our products, all while keeping them affordable.
At PuraVida®, we believe life is an adventure waiting to be explored. We empower joyful, optimistic individuals to embrace every moment, enhancing their experiences with freedom, comfort, and a sense of responsibility.
Driven by the mantra "Colorful Living is Much More Fun," we draw inspiration from our users' adventures, designing towels and accessories that enhace their favorite activities with exceptional quality.