WE ARE MUCH MORE THAN TOWELS

Defining Our Brand & Design Style

With a versatile, universal vibe that feels fresh and relevant, the

PuraVida® style is all about attitude—crafted to meet the needs of the

made to meet the demands of the they are designed for.

The idea is simple: the more people embrace the “PuraVida®” way of

life, the better the world flows.

Our concept? A life lived with positivity and joy at its core.

We blend practicity with pleasure, elegance with modern flair.

Where Does Our Inspiration Come From?

It starts with the name itself—PuraVida® is a timeless expression of

optimism. It means “enjoy life,” “all good,” and radiates a feel-good vibe

that reflects peaceful living, clarity, and proactive people who cherish

nature, family, and friends.

What Are Our Brand Values?

A joyful, colorful, and practical lifestyle.

We’re here to be your go-to—whether it’s a high-energy day or a chill

escape—thanks to adaptable products designed to move with you.

Quality and functionality are the foundation of every PuraVida® piece,

made for dynamic wear through all seasons and moments.

We focus on innovative materials—flexible, light, and premium

fibers—creating timeless products that are vibrant, durable, comfortable,

and easy to care for.

Who is A PuraVida® User?

People who are practical, dynamic, modern, and adaptable.

They multitask with ease, take on the day, and go after more.

They shape-shift through roles, stay mindful and intentional, and know

exactly what they want when it comes time to choose.

What We Do & Where We Are

PuraVida® is a young, global lifestyle brand born in Uruguay. Since

2014, we’ve been bringing joy to everyday life with bold prints and

vibrant colors.

You can find PuraVida® products in sports stores, beach boutiques,

outdoor lifestyle shops, major department stores, drugstores, large

retailers, and duty-free shops in 7 countries.